6 Time Augmented Reality Really Brought Outdoor Advertising to Life

Our five favorite AR OOH campaigns

Luckily, there are plenty of case studies that can help marketers understand how to wield AR most effectively.

For reasons that are fairly obvious, the out-of-home (OOH) advertising space has proven to be particularly amenable to AR. In a world where nearly everyone has an AR-compatible device (ie smartphones) in their pockets at all times, brands have a valuable opportunity to enhance traditional OOH ad platforms, such as billboards and bus stops, with a technological twist.

Adding to this opportunity is the fact that most people, as a result of having lived through the Covid-19 pandemic, are now intimately familiar with QR codes – one of the most common portals into AR experiences. Not so long ago, QR codes were obscurities; now they’re a common feature in most of our daily lives. “People have gotten really comfortable with using their phones to interact with the physical world,” says Kevin Bartanian, founder and CEO of OOH advertising company Kevani. “That represents an enormous opportunity for out-of-home.”

Click here to read the full article on The Drum