Adding yet another trend setting destination to the KEVANI playbook. Meet “Melrose Lights”
A 600 sq ft digital display launching January 2024 in the Melrose Arts District of Los Angeles
Los Angeles, CA, September 6, 2023-- KEVANI, Inc. ("KEVANI") — A premium market leader in out of home media sales and development has been awarded the long-term exclusive rights to operate, sell, and market a brand new advertising destination in Los Angeles.
Branded by KEVANI, “Melrose Lights'' will be an approximate 600 square foot digital display situated on one of Los Angeles’ most recognized streets, Melrose Avenue. With an eclectic mix of high end and vintage shopping, the neighborhood is known for fashion, a rich art scene, pop culture, and a lively nightlife. Its close proximity to West Hollywood and Beverly Hills attracts a unique demographic of tourists eager to see the landmark street, while locals shop and enjoy nearby restaurants and bars.
Melrose Lights sits on the facade of a newly reimagined retail and entertainment center and is the largest digital screen in the area, providing advertisers an opportunity to connect with their audience in this highly visible location. Launching January 2024, the screen will boast a 6mm pitch resolution and deliver over 9 million monthly impressions.
“We are pleased to expand our digital outdoor footprint to include Melrose Ave, a richly diverse destination,” said Kevin Bartanian, CEO of KEVANI. “Los Angeles is in our DNA; adding more iconic inventory in this market is always a big win for us. The addition of Melrose Lights is an ode to our best-in-class asset growth in one of the most exciting cities in the world.”
This new addition extends KEVANI’s presence as a provider of upscale and innovative out of home media destinations across the US, with other recent additions including The Towers, Los Angeles, Baltimore Duo in Baltimore, WeHo Quartet in West Hollywood, Soho Spectacle in New York City, Fig Spectacular in Downtown Los Angeles, and The Trio Los Angeles in Inglewood, which were strategically selected based on their size, location and the unparalleled advertising opportunities they present.
About KEVANI
KEVANI is an out-of-home (OOH) media sales organization that promotes national and local brands through innovative outdoor advertising destinations. Our inventory provides a unique opportunity for our brand and agency partners to captivate their audience. We started KEVANI because we want to bring value to our medium, from the development of new destinations to the way the medium is sold. Simply put, our mission is to transform our industry and we do so by adhering to our Mission Statement.
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