KEVANI Expands Footprint with DTLA Pairing
A pair of digitally synchronized displays delivers superior performance across Interstates 10 and 110 in Downtown Los Angeles.
Los Angeles, CA, August 5, 2025— KEVANI, Inc. ("KEVANI”), a leading innovator in out of home media development known for curating impactful advertising destinations, announces the launch of a digital freeway media destination in Downtown Los Angeles.
Branded by KEVANI as “DTLA Pairing,” the elite pair of three-sided, digitally synchronized displays is situated on two of the city’s major freeways, Interstate 10 and 110. Paying homage to its namesake, the two structures span an impressive 12,000 square feet of premium advertising space in thriving Downtown Los Angeles.
With a refined architectural design and superior finishes, DTLA Pairing continues KEVANI’s commitment to enhancing the urban landscape while creating high-performance media platforms. The structures are engineered with integrated lighting and built for static digital content, ensuring clarity and resonance at freeway speeds.
The 10mm pitch, high-resolution displays offer 291 million monthly impressions, giving advertisers an opportunity to redefine brand potential in this highly sought DMA.
“DTLA Pairing aligns seamlessly with our growing portfolio of standout assets that offer unmatched visibility,” said Kevin Bartanian, Founder and CEO of KEVANI. “This launch complements South Bay Pairing to unlock a new level of impact for brands seeking to connect with LA’s diverse and high-value audience.”
DTLA Pairing joins an impressive blend of premium digital assets recently introduced by KEVANI, including Wilshire Gateway, Nexus, K-Town Duet, Bricklights, and Melrose Lights—further solidifying the company’s position as the leader in high-profile OOH destinations across Greater Los Angeles.
About KEVANI
KEVANI is an award-winning out of home (OOH) media company that promotes national and local brands through innovative outdoor advertising destinations. Its curated inventory provides unique opportunities for brand and agency partners to captivate their audiences in high-impact environments.
Founded with a mission to drive innovation in the OOH space, KEVANI is committed to transforming the industry by developing new media destinations and redefining brand value. Follow KEVANI on Instagram (@kevaniusa).