The Towers, Los Angeles Launches As City’s Newest Digital Freeway Landmark

The billboards feature a combined total of 9,200-square-feet of digital LED advertising space above the 110 freeway

Los Angeles, September 2, 2019 — KEVANI, Inc., an out of home advertising sales organization, launched its latest advertising program on the Los Angeles Football Club’s spectacular new digital billboards, creating two eye-catching landmarks along the 110 freeway.

Sophisticated Design
Branded “The Towers, Los Angeles” by KEVANI, each tower boasts three LED screens, providing an aesthetically sophisticated space for advertisers with more than 165 million audited impressions per month. The wrap-around screens create seamless double-sided displays in clear line of sight from all directions.

Spectacular Proportions
With screens stretching 42 feet wide and 50 feet tall, The Towers are the largest freeway digital billboards in LA, with a combined 9,200 square feet of advertising space.

Strategic, High Value Placement
Placement near the 10, 405, 5, and 101 interchanges targets commuters, along with luxury shoppers, and sports enthusiasts. More than 300,000 cars pass by these locations daily.

“The Towers, Los Angeles exhibits our capacity to offer innovative advertising solutions that provide optimal visibility for advertisers, while elevating the advertising aesthetic in LA,” said Kevin Bartanian, CEO of KEVANI. “We are delighted LAFC has chosen to partner with us on this iconic project.”

KEVANI is an out-of-home (OOH) media sales organization that promotes national and local brands through innovative outdoor advertising destinations. Our inventory provides a unique opportunity for our brand and agency partners to captivate their audience.

We started KEVANI because we want to bring value to our medium, from the development of new destinations to the way the medium is sold. Simply put, our mission is to transform our industry and we do so by adhering to our Mission Statement.


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